RETAIL
RESHAPED

Retail Reshaped - Shaping the Future with Data and AI is the leading conference for commerce media. It combines high-quality, specialised content that specifically addresses the needs of the industry with first-class networking opportunities.

Commerce Media is the new operating system for scalable, data-driven media strategies - and marks the next stage in the evolution of collaboration between retailers and advertisers.

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While Retail Media is an integral part of the marketing mix and enables the marketing of advertising space via in-house and external platforms, Commerce Media opens up a significantly expanded strategic framework:

Commerce Media unlocks the full potential of transaction, behavioural and product data - across channels, precisely and in real time. This is no longer just about activation: the strategic use of this data for consumer insights and measurement is crucial. Transaction data provides reliable insights into actual purchasing behaviour and makes it clear how efficient media investments are along the customer journey. Those who understand this can utilise budgets in a more targeted manner, manage campaigns more precisely - and make the value contribution of each touchpoint measurable. The result: optimised performance, higher sales on the retailer side and a demonstrably increased ROAS for advertisers.

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This gives advertisers access to valuable target group segments with a high purchase intention - independent of their own D2C infrastructure. Retailers, in turn, tap into new, high-margin sources of revenue based on their first-party data. Technologies such as data clean rooms and interoperable identity solutions create the basis for this.

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Retail Reshaped makes this dynamic visible visible - through concrete use cases, strategic perspectives and the exchange exchange with the leading minds in the industry.

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At Retail Reshaped, you will meet the leading marketing experts from all relevant sectors: Advertisers, retailers, publishers, technology and data providers as well as agencies.

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With 250 participants, you can expect a particularly intensive and high-quality exchange with the most important decision-makers in the industry, which will enable you to make valuable contacts and actively shape the transformation from retail media to commerce media together.